At Traction Architecture, we believe design drives how we carry out our daily lives. Our projects start with the most basic, physical elements of architecture: material, structure, space. We take what we can see, touch, and experience, and weave it together with site and program to make an architecture that invites people to interact with it, as well as with each other.
At every stage of design, we explore each project through drawing, where disparate elements — underlying narratives, site conditions, found connections — come together to shape the architecture. We understand our buildings not as end-points in and of themselves, but rather as part of the ongoing processes of design and of living. Each building evolves not only through the design process, but also long after it’s finished, shaping — and shaped by — the experience of the everyday.
AIA, LEED AP, CBC
Jody Beck founded Traction Architecture in 2010. While heading the architecture practice, she has served as an adjunct Professor at the University of South Florida, teaching courses on the history, theory, and culture of architecture. In 2014, the Tampa Bay Chapter of the AIA presented her with the Eduardo Garcia award, the highest honor given to licensed architects 40 years of age or younger.
Jody holds a Bachelor of Arts in Architectural Studies from Brown University and a Master of Architecture from SCI-Arc, the Southern California Institute of Architecture, as well as a contractor license in the state of Florida. Prior to returning to Tampa to start her own practice, Jody worked in architecture offices in New York City, Los Angeles and San Francisco.
Having grown up in Tampa, she has a unique understanding of the evolution of the region’s built environment. She is currently serving as Chair of the City of Tampa’s Architectural Review Commission, and was recently recognized by AIA Florida as a member of the 2018 class of Citizen Architects for her civic engagement and positive impact to the community.
AIA, LEED AP, NCARB
Ross-Alan Tisdale joined Traction Architecture in 2012. Prior to that he worked at HOK’s Tampa office, where he specialized on projects centered on healthcare, science and technology.
After completing basic training as a cadet at the United States Air Force Academy, Ross transferred to Yale University where he graduated with a Bachelor of Arts in Architecture. He then joined the Albuquerque office of award-winning architect Antoine Predock, FAIA, whose bold work has remained a touchstone. He spent several years in Boston at an architecture and engineering firm specializing in commercial and retail projects and studied at SCI-Arc, the Southern California Institute of Architecture, where he earned a Master of Architecture.
Ross has had a lifelong passion for space architecture and has designed human habitation for the moon at the NASA Ames Research Center. In 2017, the Tampa Bay Chapter of the AIA presented him with the Eduardo Garcia award, the highest honor given to licensed architects 40 years of age or younger.